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Five Great Ways To Utilize Customer Questions
You’ve probably heard the tales about gold mining in California back in 1849. Boy was that hard work. You had to stand in a river all day panning. Some people even had to use spoons because that’s all...
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The Pros and Cons of Loyalty Programs
Every time I go into my Panera to buy my favorite treat – a pecan braid twist – I’m offered a Panera card. Whenever I go to Kohls, I’m asked if I want a special Kohl’s credit/discount card. A trip to...
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Five Important Questions to Ask About Your Landing Pages
What is a landing page? As you may know, a landing page is a custom web page designed to “land” people into a specific environment, usually one that will entice them to buy. Using these special landing...
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7 Ways To Get Your Customers To Talk To Each Other
Whether or not you believe in the social media hype, one thing is certainly true – the way people deal with companies from whom they purchase products and services has changed. No longer do customers...
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Scissors Won’t Fix Your Budget Problem
If you work in marketing for any length of time, one fact becomes obvious before almost any other. When times get tough, whether at one specific company or because of a recession like the one we’ve...
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The Prickly Issue of Pricing
In this era of debate and discontent, there are a few things that almost everyone can agree one. For example, almost anyone who travels regularly will say that traveling these days is a drag. It’s not...
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Nine Reasons Your Customers Are Leaving You And What To Do About It
There has long been a misconception that sales and marketing should be in separate silos. In fact, when things go well sales and marketing compete for the credit. When things go poorly, sales and...
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On Truly Understanding Your Customers
Business is a funny thing. No matter how much we talk about customer service, ultimately, we are bound to view everything that happens through our own company’s prism. If you manufacture a product, it...
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You Are Only As Strong As Your Least Happy Employee
In his new book The Commitment Engine, author John Jantsch makes a notable point. He writes, “Generating commitment is the new currency of American business. The most important task of a leader is to...
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The Silver Bullet – Knowing What Your Customers Think Of You
For the last few weeks, we’ve been writing posts inspired by John Jantsch’s latest book, The Commitment Engine. Today’s post is the final post in that series, so we thought we would wrap up everything...
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